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| Tekijä: | Claxton, R. |
| Otsikko: | Customer safety: direct marketing's undermarketed advantage |
| Lehti: | Journal of Direct Marketing
1995 : WINTER, VOL. 9:1, p. 67-78 |
| Asiasana: | DIRECT SELLING CUSTOMERS SAFETY |
| Kieli: | eng |
| Tiivistelmä: | In addition to products and services, the direct marketing transaction offers a commodity that is priceless: the customer's personal shopping safety. The potential for danger in today's store environment enables the direct marketer to highlight customer safety as a major distinguishing component of the direct product offering. The inherent customer safety of the direct marketing transaction is vital to society. |
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