haku: @journal_id 1100 / yhteensä: 83
viite: 24 / 83
| Tekijä: | Gehrt, K. |
| Otsikko: | The convenience of catalog shopping: is there more to it than time? |
| Lehti: | Journal of Direct Marketing
1996 : AUTUMN, VOL. 10:4, p. 19-28 |
| Asiasana: | DIRECT SELLING CONVENIENCE FOODS SHOPPING |
| Kieli: | eng |
| Tiivistelmä: | There is little doubt that one of the important motivations behind direct marketing patronage is convenience. Convenience has traditionally been conceptualised as a time-dominated phenomenon, yet much of the research that attempts to link demographic surrogates of time-constrained individuals/households with direct marketing patronage has shown only weak relationships. This paper reexamines the nature of convenience in the context of direct marketing patronage and behavior. It reveals that an important oversight regarding convenience is that it consists of space and effort dimensions. |
SCIMA