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| Tekijä: | Tigre, P.B. Dedrick, J. |
| Otsikko: | E-commerce in Brazil: Local adaptation of a global technology |
| Lehti: | Electronic markets
2004 : VOL. 14:1, p. 36-47 |
| Asiasana: | Electronic commerce Globalization Developing countries Financial services Economies of scale South America |
| Vapaa asiasana: | e-business e-commerce |
| Kieli: | eng |
| Tiivistelmä: | Being a large developing country, Brazil presents an interesting case study of local factors influencing the adoption and impacts of e-commerce. In Brazil, some segments of the economy are technologically sophisticated while others are quite backward. This study develops three themes encompassing a priori expectations about the diffusion and impacts of e-commerce. First is the expected leadership of the financial sector, driven by strong IT capabilities and a historical orientation toward automation. Next is the leadership of large firms in adopting e-commerce, driven by economies of scale and scope that enhance the perceived benefits of adoption. Third is the relative importance of local versus global forces in driving e-commerce diffusion. Brazil's relatively low international integration of the manufacturing industry, its large size, and its historical inward orientation are expected to reduce the role of global factors as e-business drivers. |
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