haku: @freeterm e-business / yhteensä: 83
viite: 18 / 83
| Tekijä: | Ching, H.L. Ellis, P. |
| Otsikko: | Marketing in cyberspace: What factors drive e-commerce adoption? |
| Lehti: | Journal of Marketing Management
2004 : APR, VOL. 20:3-4, p. 409-429 |
| Asiasana: | Marketing Electronic commerce Internet Small business International |
| Vapaa asiasana: | e-business e-commerce SME |
| Kieli: | eng |
| Tiivistelmä: | What factors affect the adoption of e-commerce among small and medium-sized enterprises (SMEs)? This study classifies e-commerce adopters according to White et al. (1998) labels, namely traditionalist, straddler, and innovator. Interview data collected from 84 firms are used to illustrate a hypothesis-testing methodology linking various decision-maker, innovation, and environmental characteristics with the propensity to adopt online marketing. |
SCIMA