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Tekijä:Schoefer, K.
Diamantopoulos, A.
Otsikko:A typology of consumers' emotional response styles during service recovery encounters
Lehti:British Journal of Management
2009 : SEP, VOL. 20:3, p. 292-308
Asiasana:consumer behaviour
consumer attitudes
service
complaints
consumer research
emotions
Internet
surveys
United Kingdom
Kieli:eng
Tiivistelmä:This study uses experienced emotions during service recovery encounters as a way of classifying complainants, linking the resultant typology to the relationship quality indicators of satisfaction, trust and commitment. By doing so, it serves as an empirically grounded basis for subsequently deriving strategies and tactics for successful recovery from service failures. There are found four distinct emotional response styles associated with perceptions of relationship quality following service recovery encounters.
SCIMA tietueen numero: 274309
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