haku: @indexterm Market entry / yhteensä: 84
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Tekijä: | Narasimhan, C. Zhang, Z. J. |
Otsikko: | Market entry strategy under firm heterogeneity and asymmetric payoffs |
Lehti: | Marketing Science
2000 : FALL, VOL. 19:4, p. 313-327 |
Asiasana: | Market entry |
Kieli: | eng |
Tiivistelmä: | How should a firm decide whether or not to enter an untested market when a competing firm is vying for the same market? Should a firm always speed to the market in an effort to capitalize on pioneering advantages? |
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