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| Tekijä: | Moen, O. Gavlen, M. Endersen, I. |
| Otsikko: | Internationalization of small, computer software firms - Entry forms and market selection |
| Lehti: | European Journal of Marketing
2004 : VOL. 38:9-10, p. 1236-1251 |
| Asiasana: | Exporting International business Market entry Norway Small and medium-sized enterprises (smes) Software |
| Kieli: | eng |
| Tiivistelmä: | The paper focuses on the entry forms and market selection of five small Norvegian computer software firms. The findings suggest that the firm's network relationships are determinant with regard to which foreign entry forms they choose and to some extent, which markets they decide to enter. |
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