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| Tekijä: | Lee, G. |
| Otsikko: | The significance of network resources in the race to enter emerging product markets: the convergence of telephony communications and computer networking, 1989-2001 |
| Lehti: | Strategic Management Journal
2007 : JAN, VOL. 28:1, p. 17-37 |
| Asiasana: | telecommunications industry market entry networks alliances decision making |
| Kieli: | eng |
| Tiivistelmä: | This paper discusses the role of network resources and how they affect the timing of entry into an emerging product market. Lee analyses the pattern in the structure, relation and composition of firms' strategic alliances and the decision-making process related to market entry timing. The empirical study consists of 517 firms entering the networking switches market over a 13-year period from 1989 to 2001. The context is the voice/data convergence btw. telephony communications and computer networking technologies and their vanishing industry border. Lee argues that firms that have access to a large amount of high quality information are compositionally heterogenic are more likely to enter newly developing markets more quickly. However network configuration lock-in and network costs are stepping-stones that may inflict benefits derived from network resources. The implications of these findings are limited to social networks and the timing of market entry. |
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