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| Tekijä: | Kumar, N. Linguri, S. |
| Otsikko: | Fashion sense |
| Lehti: | Business Strategy Review
2006 : VOL. 17:4, p. 80-84 |
| Asiasana: | fashions industry retailing brands supply chain |
| Kieli: | eng |
| Tiivistelmä: | This article presents the success stroy of Spanish retailer Zara. The unique approach to supply chain management, offering, and brand management play a key role in Zara's success. |
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