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| Tekijä: | Giarratana, M. S. |
| Otsikko: | Missing the starting gun: de alio entry order in new markets, inertia and real option capabilities |
| Lehti: | European management review
2008 : SUMMER, VOL. 5:2, p. 115-124 |
| Asiasana: | companies market entry markets software |
| Kieli: | eng |
| Tiivistelmä: | The purpose of this paper is to examine entry order decisions of the so called de alio entrants in new markets. The study focuses on the security software industry, where start-ups hold sway over the downstream market but incumbent firms deversifying from other industries were first technological movers. The findings of the analysis indicate that inertial decisions have a crucial role as drivers of de alio entry orders in the security software industry. Even though pre-entry firm capabilities should represent strategic options, they fail to explain firm entry order. |
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