haku: @indexterm market entry / yhteensä: 84
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| Tekijä: | Lee, G.K. |
| Otsikko: | Relevance of organizational capabilities and its dynamics: What to learn from entrants' product portfolios about the determinants of entry timing |
| Lehti: | Strategic Management Journal
2008 : DEC, VOL. 29:12, p. 1257-1280 |
| Asiasana: | strategic planning marketing markets market entry |
| Kieli: | eng |
| Tiivistelmä: | According to the resource-based view, the timing of market entry by a firm depends on its resources and capabilities. However, a plenty of important questions remain. This study develops a dynamic, refined version of the resource-based view, parameterizing a firm by its time-varying capability relevance (here as: c-r.) with as to a focal market with predictions on entry timing and future growth of c-r. Developed is a novel approach using the entrants' product portfolios to infer a potential entrant's c-r. Based on results of a panel of potential entrants, it is shown that the initial and current c-r. each affect entry timing alone, revealing the persistent effect of the initial condition etc. |
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