haku: @indexterm market entry / yhteensä: 84
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| Tekijä: | Ojala, A. |
| Otsikko: | Entry in a psychically distant market: Finnish small and medium-sized software firms in Japan |
| Lehti: | European Management Journal
2008 : APR, VOL. 26:2, p. 135-144 |
| Asiasana: | market entry internationalization small and medium-sized enterprises (SMEs) software Nordic countries Finland Asia Japan |
| Vapaa asiasana: | entry mode choices psychic distance Uppsala model |
| Kieli: | eng |
| Tiivistelmä: | This paper examines the market entry and entry mode choice of eight small and medium-sized (SME) Finnish software firms in the Japanese market. It is found that, despite of the psychic distance btw. Finland and Japan, most of the firms entered Japan at a very early stage of their internationalization process by using direct entry modes. This was mainly because of the market size, sophisticated industry structure, and requirements for intensive cooperation with the customers during the sales process. The firms could overcome psychic distance by hiring local employees and Western managers with working experience in the Japanese market. This finding indicates that psychic distance is based on a manager's personal experiences and feelings about the country's distance rather than on cultural differences. |
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