haku: @indexterm market entry / yhteensä: 84
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Tekijä:Chen. Z.
Ross, T.W.
Otsikko:Credible retaliatory entry and strategic toe-holds
Lehti:Journal of Industrial Economics
2009 : JUN, VOL. 57:2, p. 343-352
Asiasana:profit
finance
wealth
markets
money markets
market entry
Kieli:eng
Tiivistelmä:The expected profits from entry into a new market by an established firm depend on how incumbents in the market are expected to respond. One chance, backed up by cases and the literature, is that an incumbent may respond by ‘retaliatory entry’ into the first entrant's ‘home’ market. This article presents a model that describes conditions under which this can be a credible threat, deterring the first entry. When the conditions determine it not credible, the article shows how firms can increase credibility through establishing toe-hold investments in other markets.
SCIMA tietueen numero: 275976
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