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| Tekijä: | Johanson, M. |
| Otsikko: | Entering and Participating in the Turbulent Russian Market: Internationalisation as a Search and Discovery Process |
| Lehti: | Journal of East-West Business
2002 : VOL 8:3-4, p. 61-82 |
| Asiasana: | TRANSITION ECONOMIES RUSSIA INTERNATIONALIZATION |
| Kieli: | eng |
| Tiivistelmä: | This paper discusses how foreign firms enter and operate in a turbulent Russian market. Following the internationalisation process model, this paper is based on the assumption that current business activities are a driving force of internationalisation. Since planning in highly turbulent and uncertain markets is difficult, the IP model with its emphasis on gradual learning provides a good starting point. When foreign markets are assumed to be rather static, experiential knowledge cm be easily utilised in subsequent actions. However, the Russian market is highly turbulent, which questions the value of experiential knowledge and seems to challenge the validity of the IP-model. |
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