haku: @indexterm Russia / yhteensä: 841
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| Tekijä: | Stepchenkova, S. Morrison, A. M. |
| Otsikko: | The destination image of Russia: from the online induced perspective |
| Lehti: | Tourism Management
2006 : OCT, VOL. 27:5, p. 943-956 |
| Asiasana: | tourism image Russia |
| Kieli: | eng |
| Tiivistelmä: | The purpose of this study is to identify destinations within Russia mentioned most frequently by USA and Russian tour operation websites and to pinpoint the most used meaningful words when tour operators offer Russia as a destination and to uncover the common themes in their descriptions of Russia. Findings show that USA tour operators are finely positioning Russia as mainly being a historic and cultural destination with a relatively tight geographic emphasis on the western portion of the country. |
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