haku: @indexterm individual behaviour / yhteensä: 848
viite: 338 / 848
| Tekijä: | La Barbera, P. A. Gürhan, Z. |
| Otsikko: | The role of materialism, religiosity, and demographics in subjective well-being |
| Lehti: | Psychology & Marketing
1997 : JAN, VOL. 14:1, p. 71-97 |
| Asiasana: | CONSUMERS WELFARE QUALITY OF LIFE RELIGION INDIVIDUAL BEHAVIOUR |
| Kieli: | eng |
| Tiivistelmä: | In appealing to consumers, marketers need to know what the good life means across various consumer segments. The present study seeks to deepen the understanding of consumer subjective well-being (SWB) by exploring its relationship with selected secular and sacred values. SWB is treated as the dependent variable in investigating how SWB is influenced by individual consumer materialistic attitudes (a secular value), religiosity (a sacred value), and demographics. Significant differences between high and low religiosity consumers regarding the role of income and materialistic attitudes in predicting SWB were found. This study implies that marketers might benefit from considering consumer religiosity as a segmentation and targeting direction in the design of materialistics positionings and communications. |
SCIMA