haku: @indexterm individual behaviour / yhteensä: 848
viite: 317 / 848
| Tekijä: | Lynn, M. Harris, J. |
| Otsikko: | The desire for unique consumer products: A new individual differences scale |
| Lehti: | Psychology & Marketing
1997 : SEP, VOL. 14:6, p. 601-616 |
| Asiasana: | INDIVIDUAL BEHAVIOUR CONSUMERS PRODUCTS CONSUMER BEHAVIOUR |
| Kieli: | eng |
| Tiivistelmä: | This paper investigates individual differences in the desire for unique consumer products. The paper identifies several of the antecedents and consequences of this variable, and argues that a new scale of measures is needed. The efforts are made to develop and validate such a scale. The 8-item scale is shown to be undimensional, to have a factor structure that generalizes across student and nonstudent samples, and to have acceptable internal and test-retest reliabilities. The scale's validity is attested to by its theoretically intelligible relationships with other personality measures and by its ability to differentiate between the patrons of an artistic theater and a secondrun theater. |
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