haku: @indexterm individual behaviour / yhteensä: 848
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| Tekijä: | Kempf, D. S. |
| Otsikko: | Attitude formation from product trial: Distinct roles of cognition and affect for hedonic and functional products |
| Lehti: | Psychology & Marketing
1999 : JAN, VOL. 16:1, p. 35-50 |
| Asiasana: | MARKETING ATTITUDES INDIVIDUAL BEHAVIOUR PRODUCTS EVALUATION |
| Kieli: | eng |
| Tiivistelmä: | This study examines affective and cognitive responses to a product trial in an experiment containing two cells representing two product types, hedonic and functional. The specific affective responses studied are pleasure and arousal, and brand cognitions are represented as the expectancy value from brand attributes. The relative level and influence of affective and cognitive responses to a product trial were shown to differ significantly depending on whether the product was hedonic or functional. |
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