haku: @indexterm individual behaviour / yhteensä: 848
viite: 271 / 848
Tekijä: | Brouwer, M. |
Otsikko: | Q is accounting for tastes |
Lehti: | Journal of Advertising Research
1999 : APR, VOL. 39:2 p. 35-39 |
Asiasana: | ADVERTISING INDIVIDUAL BEHAVIOUR |
Kieli: | eng |
Tiivistelmä: | The Q methodology's general nature and some of its subtypes are described here on the basis of a number of empiric examples. |
SCIMA