haku: @indexterm individual behaviour / yhteensä: 848
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| Tekijä: | Brouwer, M. |
| Otsikko: | Q is accounting for tastes |
| Lehti: | Journal of Advertising Research
1999 : APR, VOL. 39:2 p. 35-39 |
| Asiasana: | ADVERTISING INDIVIDUAL BEHAVIOUR |
| Kieli: | eng |
| Tiivistelmä: | The Q methodology's general nature and some of its subtypes are described here on the basis of a number of empiric examples. |
SCIMA