haku: @indexterm individual behaviour / yhteensä: 848
viite: 268 / 848
| Tekijä: | Darley, W. K. |
| Otsikko: | The relationship of antecedents of search and self-esteem to adolescent search effort and perceived product knowledge |
| Lehti: | Psychology & Marketing
1999 : AUG, VOL. 16:5, p. 409-427 |
| Asiasana: | SHOPPING INDIVIDUAL BEHAVIOUR PRODUCTS KNOWLEDGE CONSUMERS |
| Kieli: | eng |
| Tiivistelmä: | This paper reviews pertinent research related to antecedents of search and discusses a study involving teenagers. For the low-esteem group, enjoyment of shopping and benefit of seach were the significant predictors of search effort and perceived product knowledge, whereas for the high-self-esteem group, only enjoyment of shopping was a significant predictor. |
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