haku: @indexterm individual behaviour / yhteensä: 848
viite: 266 / 848
| Tekijä: | |
| Otsikko: | An experimental method for studying unconscious perception in a marketing context |
| Lehti: | Psychology & Marketing
1999 : SEP, VOL. 16:6, p. 459-477 |
| Asiasana: | PSYCHOLOGY MARKETING INDIVIDUAL BEHAVIOUR PERCEPTION CONSUMERS |
| Kieli: | eng |
| Tiivistelmä: | This study provides discussion of a method designed to foster the elicitation and detection of unconscious perception. The method can divert subjects' conscious attention away from experimental stimuli and provide a separate indicatior of where subjects' attentive resources are being allocated during exposure. |
SCIMA