haku: @indexterm individual behaviour / yhteensä: 848
viite: 264 / 848
| Tekijä: | Veryzer, R. W. |
| Otsikko: | A nonconscious processing explanation of consumer response to product design |
| Lehti: | Psychology & Marketing
1999 : SEP, VOL. 16:6, p. 479-496 |
| Asiasana: | INDIVIDUAL BEHAVIOUR CONSUMERS PRODUCT DESIGN |
| Kieli: | eng |
| Tiivistelmä: | This paper develops a nonconscious processing explanation of consumer response to product design and focuses attention on the area of design processing. A conceptual basis for understanding product design response formation is provided by research relating to various aspects of nonconscious processing. |
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