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| Tekijä: | Frank, R.E. Greenberg, M.G. |
| Otsikko: | Interest-based segments of TV audiences |
| Lehti: | Journal of Advertising Research
2000 : NOV-DEC, VOL. 40:6, p. 55-64 |
| Asiasana: | INDIVIDUAL BEHAVIOUR SEGMENTATION TELEVISION INDUSTRY |
| Kieli: | eng |
| Tiivistelmä: | Persons in a national probability sample of over 1000 were interviewed and factor-analyzed into 14 interest-based segments of TV audiences. |
SCIMA