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Tekijä: | Frank, R.E. Greenberg, M.G. |
Otsikko: | Interest-based segments of TV audiences |
Lehti: | Journal of Advertising Research
2000 : NOV-DEC, VOL. 40:6, p. 55-64 |
Asiasana: | INDIVIDUAL BEHAVIOUR SEGMENTATION TELEVISION INDUSTRY |
Kieli: | eng |
Tiivistelmä: | Persons in a national probability sample of over 1000 were interviewed and factor-analyzed into 14 interest-based segments of TV audiences. |
SCIMA