haku: @indexterm individual behaviour / yhteensä: 848
viite: 118 / 848
| Tekijä: | Milotic, D. |
| Otsikko: | The impact of fragrance on consumer choice |
| Lehti: | Journal of Consumer Behaviour
2003 : VOL 3:2, p. 179-191 |
| Asiasana: | CASE STUDIES CONSUMERS CONSUMPTION INDIVIDUAL BEHAVIOUR |
| Kieli: | eng |
| Tiivistelmä: | This research focuses on fragrances in consumer choices. Along with the impact of atmospherics and the surrounding environment on the consumer, is the fragrance industry discussed. How changes to the product fragrance or packaging can affect the purchase decision is shown on a case study on bar soaps. |
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