haku: @indexterm Individual behaviour / yhteensä: 848
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| Tekijä: | Piacentini, M. Mailer, G. |
| Otsikko: | Symbolic consumption in teenagers' clothing choices |
| Lehti: | Journal of Consumer Behaviour
2004 : MAR, VOL. 3:3, p. 251-262 |
| Asiasana: | Consumption Individual behaviour Youth culture |
| Vapaa asiasana: | symbolic consumption self-concept |
| Kieli: | eng |
| Tiivistelmä: | The importance of symbolic properties and meanings of goods has been explored before but there has been only little attention to the symbolic consumption of young people. This study investigates the subject of symbolic consumption with specific reference to clothing in the teenage market. The results suggest that conspicuous consumption is relevant to young people and that they are adept at reading the signals represented in clothing choices. Young peoplesÂ’ clothing choices are closely bound to their self-concept, and are used as a means of self-expression and a way of judging others and situations they face. Clothing can be viewed as a essential social tool in the lives of teenagers and it has a function in role fulfilment which makes the wearer more confident and capable. |
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