haku: @indexterm Individual behaviour / yhteensä: 848
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Tekijä: | Brown, T. |
Otsikko: | Behavioural targeting: the next online frontier |
Lehti: | Admap
2005 : VOL. 40:3, p. 26-28 |
Asiasana: | Advertising Individual behaviour Marketing Planning |
Vapaa asiasana: | Behavioural targeting |
Kieli: | eng |
Tiivistelmä: | The article outlines how behavioural targeting works and describes the benefits it can offer to publishers and advertisers. The concentration is in online advertising. |
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