haku: @indexterm individual behaviour / yhteensä: 848
viite: 12 / 848
Tekijä:Ben-Ur, J.
Newman, B.I.
Otsikko:A marketing poll: An innovative approach to prediction, explanation and strategy
Lehti:European Journal of Marketing
2010 : VOL. 44:3/4, p. 515-538
Asiasana:marketing
market surveys
communication
individual behaviour
elections
voting
USA
Vapaa asiasana:newspapers
WWW
Kieli:eng
Tiivistelmä:This paper aims to provide an evaluation of a newspaper insert survey and web-based voter surveys associated with the same newspaper, performed before and after the 2004 U.S. presidential election. Compared are demographics, response rates, and political profiles of voters responding to these two different channels of communication. The success of each in predicting the election outcome is evaluated. Some significant differences are shown btw. the two methods of voter data collection. However, each is useful in a comprehensive system aiming to follow voter attitudes and intentions before the election and predict election outcome.
SCIMA tietueen numero: 269718
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