haku: @author Stippel, P. / yhteensä: 85
viite: 81 / 85
| Tekijä: | Stippel, P. |
| Otsikko: | So verandert die neue PC-Generation das Marketing |
| Lehti: | Absatzwirtschaft
1992 : JUN, VOL. 35:6, p.38-45 |
| Asiasana: | MARKETING TECHNOLOGY HIGH TECHNOLOGY COMPUTERS |
| Kieli: | ger |
| Tiivistelmä: | The author discusses the problem how the new personal computer generation changes marketing. Today's multimedia are employed almost everywhere though it is hard to decide how much use they are made of. PC's as audiovisual mini databanks, however, are obviously useful. They help quick learning for staff members. |
SCIMA