haku: @author Stippel, P. / yhteensä: 85
viite: 79 / 85
| Tekijä: | Stippel, P. |
| Otsikko: | Planungsziele '93 |
| Lehti: | Absatzwirtschaft
1992 : SEP, VOL. 35:9, p.36-57 |
| Asiasana: | BUDGET BUDGETING PLANNING |
| Kieli: | ger |
| Tiivistelmä: | In spite of some positive signs no improvement of the economic sutiation is to be expected. That is why it is so interesting to read about the 1993 plans of marketing chiefs to sharpen marketing instruments. More than hundred chiefs' opinion about strategy, marketing and planning can be read. |
SCIMA