haku: @indexterm Planned economy / yhteensä: 85
viite: 51 / 85
| Tekijä: | Lo, T. Wing-Chun Yung, A. |
| Otsikko: | Multinational service firms in centrally-planned economics : foreign advertising agencies in PRC. |
| Lehti: | Management International Review
1988 : VOL. 28:1, p. 26-33 |
| Asiasana: | ADVERTISING AGENCIES PLANNED ECONOMY MULTINATIONAL COMPANIES SERVICE INDUSTRIES CHINA |
| Kieli: | eng |
| Tiivistelmä: | With the opehunning up and gradual modernization of its economy, China has become a growingly important country in terms of its trade and investment potentials. International service firms can have a significant role to play in transferring service technology into China and developing its service sector which is vital to attainment of the Four Modernization goals. The advertising agencies serve as a case example in exploring the motivations and strategies of the multinational service firms in entering the vast China market. |
SCIMA