haku: @indexterm ANALYTICAL REVIEW / yhteensä: 857
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| Tekijä: | Gefen, D. Karahanna, E. Straub, D. W. |
| Otsikko: | Trust and ÒÀÌ in Online Shopping: an Integrated Modell |
| Lehti: | MIS Quarterly
2003 : MAR, VOL. 27:1, p. 51-90 |
| Asiasana: | ELECTRONIC COMMERCE TRUST INFORMATION TECHNOLOGY ANALYTICAL REVIEW |
| Kieli: | eng |
| Tiivistelmä: | A separate and distinct interaction with both the actual e- vendor and with its IT Web site interface is at the heart of online shopping. The authors' research on experienced repeat online shoppers shows that consumer trust is as important to online commerce as the widely accepted ÒÀÌ use-antecedents, perceived usefulness and perceived ease of use. Together these variable sets explain a considerable proportion of variance in intended behavior. The study also provides evidence that online trust is built through (1) a belief that the vendor has nothing to gain by cheating, (2) a belief that there are safety mechanisms built into the Web site, and (3) by having a typical interface, (4) one that is, moreover, easy to use. |
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