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| Tekijä: | Ji, M. F. McNeal, J. U. |
| Otsikko: | How Chinese children's commercials differ from those of the United States: a content analysis |
| Lehti: | Journal of Business Ethics
2001 : FALL, VOL. 30:3, p. 79-92 |
| Asiasana: | Advertising research Telecommunication China USA |
| Kieli: | eng |
| Tiivistelmä: | This analysis of Chinese and U.S. children's commercials reveals both similarities and differences. The food dominance of Chinese ads and the toy dominance of U.S. ads summarize the different priorities of need gratification in the two countries. |
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