haku: @journal_id 693 / yhteensä: 86
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| Tekijä: | Litman, B. |
| Otsikko: | Fox Broadcasting Company, Why Now? An Economic Study of the Rise of the Fourth Broadcast "Network" |
| Lehti: | J. of Broadcasting and Electronic Media
1991 : SPRING, VOL. 35, p.139-157 |
| Asiasana: | |
| Vapaa asiasana: | Strategy, Barriers, Success |
| Kieli: | eng |
| Tiivistelmä: | The main question examined is what conditions or advantages have prompted Rupert Murdoch to enter the network arena with the Fox Broadcasting Company. The various barriers to entry are examined, then the conditions that have seemingly paved the way for Fox are analyzed. The current status of the Fox Broadcasting Company is also discussed. |
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