haku: @journal_id 1736 / yhteensä: 86
viite: 10 / 86
| Tekijä: | Zhuang, Y. Lederer, A.L. |
| Otsikko: | An instrument for measuring the business benefits of e-commerce retailing |
| Lehti: | International Journal of Electronic Commerce
2003 : SPRING, VOL. 7:3, p. 65-99 |
| Asiasana: | Electronic commerce Measurement Retailing |
| Kieli: | eng |
| Tiivistelmä: | An instrument that assesses the benefits of electronic commerce would be very useful to researchers and managers. The benefits of such an instrument for e-commerce businesses were identified by a literature review, and the extent to which the benefits are achieved by retail e-commerce sites was investigated by web- and e-mail-based survey producing 458 usable responses from e-commerce managers and responses from secondary participants at 58 of the surveyed firms. |
SCIMA