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| Tekijä: | Pavlou, P.A. |
| Otsikko: | Consumer acceptance of electronic commerce: integrating trust and risk with the technology acceptance model |
| Lehti: | International Journal of Electronic Commerce
2003 : SPRING, VOL. 7:3, p. 101-134 |
| Asiasana: | Consumer behaviour Electronic commerce Internet Technology |
| Kieli: | eng |
| Tiivistelmä: | This paper aims to predict consumer acceptance of e-commerce by proposing a set of key drivers for engaging consumers in on-line transactions. The primary constructs for capturing consumer acceptance of e-commerce are intention to transact and on-line transaction behavior. Following the theory of reasoned action (TRA) as applied to a technology-driven environment, technology acceptance model (TAM) variables (perceived usefulness and ease of use) are posited as key drivers of e-commerce acceptance. |
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