haku: @journal_id 1736 / yhteensä: 86
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| Tekijä: | Steinfield, C. Bouwman, H. Adelaar, T. |
| Otsikko: | The dynamics of click-and-mortar electronic commerce: opportunities and management strategies |
| Lehti: | International Journal of Electronic Commerce
2002 : FALL, VOL. 7:1, p. 93-119 |
| Asiasana: | Case studies Competitive strategy Electronic commerce |
| Kieli: | eng |
| Tiivistelmä: | Many traditional brick-and-mortar businesses use e-commerce capabilities on the web to supplement their physical outlets, but only a little empirical research has been made on the underlying dynamics of the "click-and-mortar" business approach. A conceptual framework is developed, in which the four types of synergies obtained by e-commerce with physical infrastructures are highlighted: cost savings, improved differentiation, enhanced trust, and market extension. |
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