haku: @indexterm performance measurement / yhteensä: 862
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| Tekijä: | Emshoff, J. R. Carroll, V. P. |
| Otsikko: | The use and abuse of marketing experiments: Organizational initiatives |
| Lehti: | Sloan Management Review
1980 : FALL, VOL. 22:1, p. 23-35 |
| Asiasana: | MARKETING ORGANIZATIONAL GOALS ORGANIZATIONAL PERFORMANCE PERFORMANCE MEASUREMENT |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA