haku: @indexterm performance measurement / yhteensä: 862
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| Tekijä: | Olson, E.M. Slater, S.F. |
| Otsikko: | The balanced scorecard, competitive strategy, and performance |
| Lehti: | Business Horizons
2002 : MAY-JUN, VOL. 45:3, p. 11-16 |
| Asiasana: | BALANCED SCORECARD COMPETITIVENESS PERFORMANCE MEASUREMENT STRATEGY |
| Kieli: | eng |
| Tiivistelmä: | Different product-market strategies have different requirements for success. Many managers have adopted a balanced scorecard approach to measuring performance. But balance implies that all measures are equally important in all settings. The authors endorse the multi-measure approach to understanding company performance, but challenge the idea that all measures are equally important irrespective of the product-market strategy adopted. |
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