haku: @indexterm performance measurement / yhteensä: 862
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| Tekijä: | Berry, D. |
| Otsikko: | A method to portray and analyze sales performance. |
| Lehti: | Industrial Marketing Management
1987 : MAY, VOL. 16:2, p. 131-144 |
| Asiasana: | SALESMEN PERFORMANCE MEASUREMENT COMPUTERS |
| Kieli: | eng |
| Tiivistelmä: | An objective method to analyze and portray sales performance for a specific salesperson, reporting unit, or company is introduced. The newly devised ratio-analysis method allows for qualitative measurement and comparison of period-to-period sales performance, while providing the means to accurately determine periodic differences, without the distortions caused by seasonality, and irregularity. This method lends itself to application on personal computers, using spread sheet and graphic techniques. |
SCIMA