haku: @indexterm performance measurement / yhteensä: 862
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| Tekijä: | Carson, D. |
| Otsikko: | Some exploratory models for assessing small firms' marketing performance (a qualitative approach): Marketing technology transfer |
| Lehti: | European Journal of Marketing
1990 : VOL. 24:11, p. 13-16 |
| Asiasana: | MARKETING PROFITABILITY PERFORMANCE MEASUREMENT TECHNOLOGY TRANSFER MANAGERS LEARNING SMALL BUSINESS |
| Kieli: | eng |
| Tiivistelmä: | Account is taken of the impact of marketing technology transfer on small firm owner / managers' learning. |
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