haku: @indexterm action research / yhteensä: 87
viite: 41 / 87
| Tekijä: | Chen, M-J. Smith, K. G. Grimm, C. M. |
| Otsikko: | Action characteristics as predictors of competitive responses |
| Lehti: | Management Science
1992 : MAR, VOL. 38:3, p.439-455 |
| Asiasana: | AIR TRANSPORT COMPETITION AIRLINES USA ACTION RESEARCH |
| Kieli: | eng |
| Tiivistelmä: | A central question in competitive dynamics is whether a competitive response can be predicted. Various characteristics of actions with the total number and the time lag of competitors' responses are linked by the authors. The hypothesized relationships were tested with a sample of competitive moves among USA airlines. The results suggested that responses are influenced by the characteristics of the actions that evoked them. The total number of competitors affected by an action and the importance to these competitors of the markets increase the number of competitive responses. Strategic, as opposed to tactical, actions requiring substantial implementation efforts reduce the number and delay the timing of rivals' counteractions. |
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