haku: @indexterm Newspaper advertising / yhteensä: 87
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Tekijä:Carter, A. E.
Ragsdale, C. T.
Otsikko:Scheduling pre-printed newspaper advertising inserts using genetic algorithms
Lehti:Omega
2002 : DEC, VOL. 30:6, p. 415-421
Asiasana:Newspaper advertising
Scheduling
Algorithms
Kieli:eng
Tiivistelmä:The paper presents a spreadsheet model developed to represent the pre-printed insert scheduling problem in a case study of an actual medium-size newspaper company. The performance of two commercial algorithm optimizers is compared on this problem. Computational testing shows the GAs develop schedules that substantially reduce the post-press production department's insert processing time.
SCIMA tietueen numero: 246589
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