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Tekijä: | Carter, A. E. Ragsdale, C. T. |
Otsikko: | Scheduling pre-printed newspaper advertising inserts using genetic algorithms |
Lehti: | Omega
2002 : DEC, VOL. 30:6, p. 415-421 |
Asiasana: | Newspaper advertising Scheduling Algorithms |
Kieli: | eng |
Tiivistelmä: | The paper presents a spreadsheet model developed to represent the pre-printed insert scheduling problem in a case study of an actual medium-size newspaper company. The performance of two commercial algorithm optimizers is compared on this problem. Computational testing shows the GAs develop schedules that substantially reduce the post-press production department's insert processing time. |
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