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Tekijä: | Bennett, R. |
Otsikko: | What makes a marketer? Development of 'marketing professional identity' among marketing graduates during early career experiences |
Lehti: | Journal of Marketing Management
2011 : FEB, VOL. 27:1-2, p. 8-27 |
Asiasana: | graduates management development mentors job satisfaction |
Kieli: | eng |
Tiivistelmä: | The purpose of the article is to examine factors that may impact on marketing graduate of professional identity. The study is based on a questionnaire among the marketing graduates in a large university in Greater London. The results are consistent with the view that a business can manage systemically the ways in which the graduates recruit define their professional identity. |
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