haku: @indexterm Newspaper advertising / yhteensä: 87
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| Tekijä: | Chook, P. H. |
| Otsikko: | A continuing study of magazine environment, frequency, and advertising performance. |
| Lehti: | Journal of Advertising Research
1985 : AUG-SEP, VOL. 25:4, p. 23-33 |
| Asiasana: | ADVERTISING RESEARCH NEWSPAPER ADVERTISING ADVERTISING EFFECTIVENESS |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA