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| Tekijä: | Husbands, C. T. |
| Otsikko: | The telephone study of voting intentions in the June 1987 general election. |
| Lehti: | Journal of the Market Research Society
1987 : OCT, VOL. 29:4, p. 405-411 |
| Asiasana: | OPINION POLLS ELECTIONS TELEPHONE EQUIPMENT INDUSTRY MARKET RESEARCH SAMPLING |
| Kieli: | eng |
| Tiivistelmä: | Experiences concerning the telephone study of voting intentions in the 1987 UK General Elections are described. The aim of the study was to obtain a measure of the telephone-ownership effect by comparing the results of a telephone study and those of conventional face-to-face studies conducted during the same period. The methods mentioned are discussed. The background and the organization of the study is outlined. The weighting scheme of the comparison is described. Statistical results are presented and analyzed. The possibility of a far more detailed analysis is raised. |
SCIMA