haku: @indexterm Newspaper advertising / yhteensä: 87
viite: 49 / 87
Tekijä: | Appel, V. |
Otsikko: | Editorial environment and advertising effectiveness. |
Lehti: | Journal of Advertising Research
1987 : AUG-SEP, VOL. 27:4, p. 11-16 |
Asiasana: | NEWSPAPER ADVERTISING ADVERTISING EFFECTIVENESS |
Kieli: | eng |
Tiivistelmä: |
SCIMA