haku: @indexterm Newspaper advertising / yhteensä: 87
viite: 39 / 87
| Tekijä: | Stuecken, K. |
| Otsikko: | Gemeinschafts-Werbung der besonderen Art Eine Dokumentation in 6 Folgen ueber die beliebtesten Grundideen der Anzeigen-Gestaltung |
| Lehti: | Marketing Journal
1989 : JUN/JUL, VOL. 22:3, p.271-273 |
| Asiasana: | MARKETING ADVERTISING NEWSPAPER ADVERTISING |
| Kieli: | ger |
| Tiivistelmä: | In his series the author gives a documentation of the favorite basic ideas of advertisement development. In this article he discusses the usage of widely known picture-symbols with the help of the example of "extreme velocity" when the meaning is communicated through a children's bedtime story book illustration. |
SCIMA