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| Tekijä: | Donsbach, W. Brosius, H-B. |
| Otsikko: | Panel surveys by telephone: how to improve response rates and sample quality |
| Lehti: | Marketing and Research Today
1991 : AUG, VOL. 19:3, p. 143-150 |
| Asiasana: | SURVEYS TELEPHONE EQUIPMENT INDUSTRY MARKET RESEARCH |
| Kieli: | eng |
| Tiivistelmä: | Study of phone survey research response quality. Quality of data. Research questions. Study design. Sample quality. Respondent-specific call scheduling. Methods of achieving higher response rates in recall interviews with phone research panel respondents. Six Frames illustrate the study. |
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