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| Tekijä: | Crainer, S. |
| Otsikko: | That was the idea that was |
| Lehti: | Management Today
1996 : MAY, 5, p. 38-45 |
| Asiasana: | MANAGEMENT THINKING MANAGERS |
| Kieli: | eng |
| Tiivistelmä: | Forget the swinging 1960s. While the world discovered free love and hallucinogenics, managers discovered strategy. While everyone else settled for Jimi Hendrix the corporate universe celebrated Igor Ansoff. And, as nostalgic executives look back over 30 years, they do not survey a wardrobe of garish flared trousers, but a dusty copy of Ansoff's Corporate Strategy -- probably unread. It is just as well that managers, dedicated followers of alternative fashion that they are, appear to have such short memories. |
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