haku: @indexterm OPINION POLLS / yhteensä: 88
viite: 10 / 88
| Tekijä: | Gránásy, S. Somogyvári, M. Rázga, L. |
| Otsikko: | A MATÁV Rt. távbeszélõ-szolgáltatásainak minõsége marketing szempontból Quality of the telephone communication services offered by MATÁV Co. from a marketing point of view |
| Lehti: | Minöseg es Megbizhatosag
1997 : VOL. 31:6, p. 48-52 |
| Asiasana: | SERVICE QUALITY TELECOMMUNICATIONS INDUSTRY OPINION POLLS CUSTOMER RELATIONS |
| Kieli: | hun |
| Tiivistelmä: | The tasks of an ideal service supplier are described. Then the changes in certain subjective indicators calculated from public opinion research are presented for the period 1994-96. Mission, objectives and most important tasks of MATÁVCOM, an affiliate established as a consequence of the liberalization of the satellite exchange market are also concerned in brief. Concrete examples are presented to demonstrate the demand assessment activities of MATÁVCOM. |
SCIMA